How to add captions and a label to an image
How to add a caption
It's really easy, just add the \caption{a caption} and inside the braces write the text to be shown.
The placement of the caption depends on where you place the command; if it'a above the includegraphics
then the caption will be on top of it, if it's below then the caption will also be set below the figure.
CODE
\begin{figure}[t]
\caption{this is a logo}
\includegraphics[width=0.6\textwidth]{USI-LOGO.png}
\end{figure}
How to add a label
Figures, just as many other elements in a LATEX document
(equations, tables, plots, etc) can be referenced within the text.
This is very easy, just add a label to the figure environment, then later use that label to refer the picture.
CODE
\begin{figure}[h]
\includegraphics[width=0.25\textwidth]{USI-LOGO.png}
\caption{the main building}
\label{fig1}
\end{figure}